Final Fantasy Brave Exvius Soundtrack, Noriyasu Agematsu / Hitoshi Fujima / Junpei Fujita / Seima Kondo / Ryota Tomaru, 2015
Square Enix’s post-merger strategy was based mainly on the idea of “polymorphic content” – although some might say that this was simply the age-old strategy of milking popular brands for all that they’re worth. As a result, the number of games bearing the “Final Fantasy” moniker exploded from the mid-2000s onwards – and of course, the franchise would eventually jump on the freemium mobile gaming bandwagon once this business model started to take off in the 2010s. Final Fantasy Brave Exvius was developed by Alim, who had displayed their assured handling of this particular genre with Brave Frontier. However, critical reception of Brave Exvius remained mixed, despite the copious amounts of fan service Alim had added to the mix. Then again, 45 million downloads within five years of the game’s release were nothing to sneeze at, so Brave Exvius certainly didn’t rate as a commercial failure.